A friend of mine has given me some "headlines" to work with which will hopefully help me with my marketing of Document Direct. I have 13 pages of text to pick and choose from and it certainly helps generate ideas.
"Sending us your dictation to be typed up will reduce your overhead, increase the turnaround of documents and make a happier workforce who enjoy a flexible workplace. All of this will ultimately mean increased profit for your business. And considering it only takes 30 minutes per person to set up, all of this can be achieved almost immediately."
If any readers are interested in learning more, please leave a comment.
I'm the Head of Operations of Document Direct, a virtual secretarial service working for Liverpool's top businesses. I'm a great believer in hard work=great results. I am now also a gadget freak and am constantly finding uses for new technology to help me work smarter. I don't understand people who refuse to adopt or adapt remain ignorant to the effects of it on their business.
Wednesday, 23 January 2008
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4 comments:
Someone asked me what's involved in the set-up and why does it take 30 minutes, so here's the answer.
It takes an average of 20 minutes to install the software on your pc/laptop which gives you a free digital dictation system. We have a quick chat about the templates you use and ask that you email copies of them to us and then it takes about 5 minutes to show you how to use a digital dictation device.
How about...
"...only the first 10 people to respond with a 'yes' before 3:30PM get this.
A free advert on our web-site detailing your company, your logo, a link to your web-site (if you have one) and 500 words about how great your business is.
You don't have to give us the 500 words now, just say yes.
In fact you won't even have to type it. I'll set you up to be able to dictate your words and have them typed.
Fancy it? Hit reply now to make sure you're one of the 10"
You can then publish it on your site or blog as a post. You can include their logo (off their web-site).
Or perhaps ask people:
"I'm looking to interview just 10 companies who use dictation devices.
They will be featured in a series of articles which get them free publicity.
You'll be sent a number of questions. All we ask in return is that:
- You give us your logo so your publicity is maximised
- Your website address (if you have one) so you can get visitors and business who see the article
- You agree to dictate the answers to the questions as you normally do, or use the software we supply (we'll transcribe them for you free)
You don't have to answer the questions today, but I do need a reply today so you make sure you secure a feature to get your company in front of people.
N.B. Please consider replying now - a simply "yes" in the reply will suffice so you make sure you're one of the 10 to secure the feature."
And then do an article on everyone you get.
And circulate a newsletter with a short appraisal and link to each of the articles in a single email to everyone on your database so they each get the publicity you promised.
Thanks for the tips Ian. I'll make sure I print them off and do "Look, Say, Write, Cover, Check" to learn them. Anyone with a 5 year old will know about this strategy.
Did you know that if you have your profile on Plaxo Pulse your blog will be shown there too? Two for the price of one hey!
For the recording of meetings, you may want to consider the Acappella Conference Audio Recorder which records in CD quality sound and, during transcription, tells the typist who is speaking.
http://www.acappella.com.au
You may also want to visit this blog on selecting a digital dictation solution.
http://audiorecorder.wordpress.com/
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